Los Angeles, CA – September 7, 2010 – OK Go, the most downloaded band ever, have partnered with Indaba Music and the Rock Band Network to launch a remix contest for their new single, “White Knuckles.” The grand prize winnerwill have his/her remix turned into a game track by The Authority, a premier Rock Band Network authoring studio and made available for download for Rock Band 3 in late November. They will also receive a gaming console, a copy of Rock Band 3, and a set of Rock Band instruments to jam with friends to their winning remix. In addition, two runners-up will receive copies of Rock Band 3 and OK Go’s Of the Blue Colour of the Sky (Deluxe Edition) album, as well as a “White Knuckles” UK vinyl import single and a signed set of ping-pong balls from the band’s “This Too Shall Pass” (RGM version) video. The contest runs from September 7th through October 14th with the grand prize winner announced on October 29th.
Each week starting Sept 21st, Dave Fridmann, producer of “White Knuckles” and the album Of the Blue Colour of the Sky, will choose his favorite remixes to feature across all OK Go web properties. All featured remixes will also be available for fans to download on the database that accompanies the pre-order for the Nov. 2nd U.S. release, Of the Blue Colour of the Sky (Deluxe Edition). Contest entry forms and further details are available at http://www.indabamusic.com/featured_programs/show/ok-go-remix-contest and http://www.okgo.net.
“White Knuckles,” the follow-up single to the Top 30 hit “This Too Shall Pass,” will go for adds at Alternative and AAA radio on September 14th. This single will also be available for purchase in Rock Band late October around the release of Rock Band 3. It’s the latest track from Of the Blue Colour of the Sky, which debuted in the Top 40 of The Billboard 200 earlier this year. The band’s second video for “This Too Shall Pass,” which was a Rube Goldberg machine created by OK Go and Syyn Labs engineers, is the #1 Top Rated (All Time) music video on YouTube.
OK Go – comprising Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross – begin their North American tour on October 3rd in Pomona, California.
About Indaba Music:
Launched in New York City in February of 2007, Indaba Music has been a pioneer in the onlinemusic collaboration space, enabling anyone with internet access to connect with musiciansfrom around the world to create, edit and mix studio-quality music together online. In additionto social networking, production and collaboration applications, Indaba Music now providesmusicians with a growing collection of third-party applications, information resources andlifestyle benefits from a diverse collection of industry leading companies, including iTunes,Alfred Music, Hal Leonard, Sweetwater, Electronic Musician and more. IndabaMusic.com,a “musical ecosystem,” seamlessly guides musicians through all stages of development,fusing music education, creation, promotion, sales and talent discovery into a unified onlineexperience.
Site membership, which has grown over 400% since 2009, currently boasts more than 500,000users from 205 countries and territories. To date, IndabaMusic.com has provided collaborationopportunities with musicians including Mariah Carey, Crystal Method, Peter Gabriel, JohnLegend, Linkin Park, Matisyahu, The Roots, Snoop Dogg, T-Pain, Weezer, Yo-Yo Ma and more.
About Rock Band Network:
The Rock Band Network, launched March 4, 2010 by Harmonix Music Systems and its parent company MTV Games, gives Rock Band fans and music lovers a new avenue to discover music and provides musicians and labels the opportunity to produce and promote tracks for the Rock Band platform. This ground-breaking initiative gives musicians, publishers and record labels the ability to author their original recordings into gameplay files to promote and sell their music as playable Rock Band tracks through the RBN Store.
Artists who submit songs for the Rock Band Network Music Store are able to choose from multiple pricing tiers for individual tracks and receive a royalty of 30 percent of the retail selling price (excluding tax) for every track purchased through the RBN Store. There are currently more than 500 songs available for purchase in the RBNStore from artists including Third Eye Blind, Seether, Drowning Pool, Five Finger Death Punch, Flight of the Conchords, Attack Attack!, Flogging Molly, Clutch, The Shins, The Hold Steady, The Main Drag, Bang Camaro, of Montreal, Jonathan Coulton, Band of Skulls, Apples in Stereo, Band of Horses and many more. There are more than 400 artists in the RBN pipeline, with additional tracks already on the way.
With more than 1,580 tracks available to date in the Rock Band platform, the Rock Band Network Music Store has helped boost the number of available songs, further securing MTV Games and Harmonix’s position as the leading provider of downloadable content for music-based video games.
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