For Immediate Release
November 29, 2010
Dallas, Texas
Last October when WFAA and American Airlines Center announced an innovative new contest that would select a band or local artist to showcase at the state’s largest televised New Year’s Eve celebration, the switchboards and web site lit up with requests for more information.
In conjunction with (OurStage.com and American Airlines Center, WFAA’s “Fast Track to Fame” competition quickly caused a buzz in the area entertainment community. Artists from the Dallas-Fort Worth market were encouraged to enter an original song in the competition for the opportunity to be selected to perform at this year’s edition of Big D NYE on December 31.
After a full month of extreme competition, the best and brightest artists rose to the top of the OurStage.com “Fast Track to Fame” Music Channel. Music experts at OurStage.com and a special panel from WFAA reviewed the top 10 ranked artists in the channel rigorously, and the top band has been selected.
The grand-prize winner is a group of native Texans known as Sleeperstar. They beat out the rest of the competition to perform live at Big D NYE in front of an energized audience of over 30,000 people outside American Airlines Center at Dallas’ sleek Victory Park complex, as well as to a televised audience of over 450,000 viewers. In addition to performing live at Big D NYE, Sleeperstar will receive a cash prize, a special promotional feature on the Big D NYE web site and OurStage.com along with tickets to a Big D NYE VIP Party.
Read Sleeperstar’s OurStage profile and listen to their songs at http://www.ourstage.com/profile/sleeperstar. Also, check out the band’s Big D NYE set time and official band links at http://bigdnye.com/music/. Stay tuned to the OurStage blog for a special interview to find about the band’s big night onstage at Big D NYE.
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WFAA is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA vice president/product development at 214-977-6490.
American Airlines Center: As Dallas’ premier sports and entertainment venue, American Airlines Center host over 175 events a year, including sports, concerts and family entertainment. American Airlines Center is home to the Dallas Mavericks, Dallas Stars and Dallas Vigilantes. For more information, please visit www.americanairlinescenter.com.
About OurStage.com
Founded in 2007, OurStage.com ( http://ourstage.com ) is a leading destination for new-music discovery and quality editorial content. With more than 150,000 artists from 40 genres of music, OurStage.com receives over 4 million unique visitors each month from more than 170 countries. OurStage has gained acclaim for is its proprietary, cheat-proof, judging technology where the site’s listeners rank the music of emerging artists from best to worst. Through these competitions, listeners help top-ranked artists earn career-altering opportunities such as opening for headlining acts, mentor sessions with award-winning producers, recording with major label artists, obtaining premier licensing opportunities and more.
To date, OurStage has provided opportunities for emerging artists to work with a who’s who of the entertainment business, including Bon Jovi, Drake, Goo Goo Dolls, John Legend, John Mayer, Monica, T-Pain, Trey Songz, and Keith Urban and music festivals such as Bonnaroo, Lilith 2010, and SXSW. OurStage also creates branded music promotions that invite consumers to engage with brands such as Coca-Cola, Converse, Guitar Center, Intel, JetBlue, and Sprite. OurStage is currently partnered with Clear Channel, MTV, Radio One, and Rolling Stone on major content and marketing initiatives. For more information, visit http://ourstage.com