ADELE’S 21 BREAKS NIELSEN SOUNDSCAN RECORD

Adele gets record-setting Grammys sales boost

By Edna Gundersen, USA TODAY

Adele’s 21 sold a staggering 730,000 copies, its biggest week to date, in the seven days after the British singer’s six-trophy Grammy sweep, according to Nielsen SoundScan. It marks 21‘s one-year anniversary on the chart. During that time, it never fell out of the top 10, dropping to its lowest position, No. 7, in December.

 

 

 

 

 

 

 

 

 

 

 

Adele, who picked up two trophies at Tuesday’s Brit awards, sold a whopping 730,000 copies of ’21’ in the week after the Grammys.

The album notches its 21st non-consecutive week at No. 1, the longest-running chart-topper in the SoundScan era. It breaks the 20-week record set by 1992’s The Bodyguard soundtrack.

Adele’s debut 19 sold 83,000 copies to rank No. 4, up 144%.

MORE: Adele wins big at Brit awards

The 21 jump represents the steepest post-Grammy total in SoundScan history and brings the album’s total to 7.35 million. A week earlier, 21 sold 237,000 copies. By contrast, Santana’s eight-Grammy haul in 2000 resulted in a Supernatural spike to 583,000 copies from 219,000 the week before. And Norah Jones’ five wins in 2003 sent Come Away With Me to a sky-high 620,000 copies from 144,000.

 

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