Erik brings his specialized public relations knowledge and extensive experience, covering live events, the entertainment industry, and a wide variety of music genres, to Scoop Marketing.
Erik’s practice at Scoop covers concert events, day-to-day publicity for musicians, album releases, and more. Artists represented (or previously handled) in those areas include blink-182, Bon Jovi, Dead & Company, KISS, Matchbox Twenty, REO Speedwagon, Steely Dan, Gwen Stefani, Trans-Siberian Orchestra, and Weezer, just to name a few. Erik also oversees press efforts for festivals, venues, entertainment events and businesses, such as Agua Caliente Casinos, Caroline, the “Fabulous” Forum, Fathom Events, LiveStyle Inc., and more. Past clients in those areas also include Banc of California Stadium, Dangerbird Records, the Hangout Music Fest, ICM (music dept.), the Rock and Roll Hall of Fame, and more.
Prior to Scoop, Erik operated the boutique PR firm, Arsenal PR.
Previously, Erik was employed for more than a decade by the Universal Music Group, starting in 1995 as Manager of Publicity for MCA Records and rising to Senior Director of Publicity at Geffen Records. At UMG, he represented a wealth of successful acts, including blink-182, DJ Shadow, Live, New Found Glory, Papa Roach, Rise Against, Rob Zombie, She Wants Revenge, Sublime, Tommy Lee, etc. Erik is also credited in being integral in the company’s establishment of a joint-venture with successful indie label Drive-Thru Records.
Contact Erik at: estein@solters.com.