Author Archives: scoopupdate
NIELSEN’S 2014 SXSW PRESENTATION: THE INSIGHTS EVOLUTION: WHY ONLY OBSESSING ABOUT SALES IS HOLDING YOU BACK
NIELSEN’S 2014 SXSW PRESENTATION: THE INSIGHTS EVOLUTION: WHY ONLY OBSESSING ABOUT SALES IS HOLDING YOU BACK * * * * Connecting Data in New Ways is Key to Achieving and Measuring Success * * *…
SWIMMING WITH WHALES
By Joe Reinartz Posted Monday, February 17, 2014 at 2:30 am Lance Sterling is well aware of the challenges he faces booking a room as an independent in Los Angeles. “You know the expression ‘swimming with sharks’? I’m…
